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manage every opportunity attract new business manage every opportunity manage leads efficiently give my reps collateral highlight your best collateral work productively measure the revenue impactcollaborate freely capture customer insights forecast accurately customize with ease
Attract new business through multiple channels
  • Generate new leads through targeted search engine marketing
  • Execute and manage multichannel campaigns
  • Send emails and track the responses
  • Create and manage segmented marketing lists
What does this mean for sales reps?
  • More leads
  • A consolidated system to access and manage all leads
  • Better visibility into prospective customers’ interactions with the company
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Manage leads efficiently, from capture to close
  • Capture online leads without lifting a finger
  • Quickly import leads from offline sources
  • Route leads automatically to the right sales rep or group for follow up
  • Monitor leads throughout the sales process
  • Provide sales with email messages they can personalize
What does this mean for sales reps?
  • Faster access to new leads
  • Visibility into any prior history with incoming leads
  • Never having to start with a blank page when writing an email to a prospect
Related Products Salesforce CRM Marketing
Highlight your best collateral for the sales team
  • Put the best marketing collateral at sales reps’ fingertips
  • Empower marketing managers to publish collateral in seconds
  • Ensure everyone is working off the latest version
  • Track collateral usage and get feedback from the field
What does this mean for sales reps?
  • Less time wasted searching through mazes of folders and old emails
  • Quick access to the most relevant content
  • Never sending an out-of-date datasheet again
  • An easy way to provide feedback to marketing on collateral
Related Products Salesforce CRM Marketing
Measure the revenue impact of our campaigns
  • Tie every sale back to the original marketing campaign source
  • Measure marketing ROI and impact
  • Track the effectiveness of different marketing channels
  • Funnel your marketing budget into the activities that generate the most revenue
What does this mean for sales reps?
  • More highly qualified leads
  • Higher win rates
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Capture customer insights and act on them
  • Engage customers in conversations through online communities
  • Encourage your customers to share their ideas
  • Identify the best ideas elevated by the wisdom of the crowd
  • Act on what you learn, and increase customer and brand loyalty
What does this mean for sales reps?
  • An official channel for the customer requests and input they receive
  • A more engaged customer community
  • Greater customer satisfaction and loyalty
  • Greater renewal rates and repeat business
Related Products Salesforce CRM Marketing
Customize with ease
  • Customize your marketing automation solution on the fly
  • Click to change workflow, add fields, etc.
  • Run reports, modify your reports, and create new ones with point-and-click tools
  • Automate other sales and marketing processes with pre-integrated apps
What does this mean for sales reps?
  • A solution that works the way your organization works
  • Better productivity through automated lead distribution that matches your processes
  • Immediate gratification on requests to change the system
  • One access point for all customer applications
Related Products Salesforce CRM Marketing

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Marketing ROI: You know it exists. Here's how to prove it.

Marketing’s to-do list never stops growing. And in today’s economy, you can’t wait until next year—or even next quarter—to deliver better leads… and more of them.You need to work hand-in-hand with your sales team to increase business…and prove the marketing ROI and impact…starting now.

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Many of the world’s top marketing and sales teams run on Salesforce CRM. Join them and rest assured that you’re in good company with your selection of the leading marketing solution. Greater marketing ROI is sure to follow.

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Salesforce.com’s automatic upgrades, free for all customers, include new features and advancements in important areas of marketing like marketing analytics, campaign management, search marketing (Salesforce for Google AdWords), and email marketing. And unlike traditional marketing software, salesforce.com’s Force.com platform provides flexibility for additional customization, integration, and new applications.

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