These results are dramatically superior to those achievable with the customer relationship management applications of the past, also known as on-premises or client/server CRM applications. This outdated model includes the purchase of an expensive CRM application as part of the equation. You also have to buy servers to run the software on and carry the overhead of a large IT staff to customize, deploy, and integrate the entire infrastructure and keep it running smoothly 24/7.

Cloud-computing CRM applications do away with all this overhead and expense. Based on a subscription model, they deliver on the promise of customer relationship management—without huge infrastructure costs to eat up the lion’s share of your ROI.

Customer Relationship Management that Spans the Spectrum

The CRM application world starts with sales and extends to all activities involving customer contact, such as marketing, customer support and service, and even beyond. No other customer relationship management solution brings you the comprehensive breadth and depth of salesforce.com’s cloud-based CRM applications.

For maximum productivity, you want a single, unified CRM application platform that serves the entire enterprise. That way, everyone can be on the same customer relationship management page— literally—with access to the most complete and up-to-date information. This approach lets sales, marketing, and service maximize synergy and function like a well-oiled machine, from the first-touch marketing campaign to follow-up sales calls, to after-sales customer support.

Web CRM for Sales and Marketing

• The leading CRM application for sales force automation. Salesforce CRM is the most widely used customer relationship management solution in the world, and it all begins with sales. Our CRM application is proven to boost your leads, help you nurture them more effectively, and turn more of them into wins. You can monitor and update sales activities by account and opportunity, track pipeline movement in real time, and analyze deal progress to learn which techniques and approaches are most effective.
  Salesforce.com’s CRM application doesn’t play favorites: It streamlines and automates functions and responsibilities at all levels of sales. That’s why it’s loved by reps, managers, and executives alike. It achieves adoption rates unrivaled by other customer relationship management solutions, creating synergy that drives results for the entire organization. And because it’s Web CRM, deployment is instant anywhere across the globe and availability is non-stop. With salesforce.com’s CRM application, all you need is an Internet connection.
• Customer relationship management maximizes marketing CRM applications play an important role in marketing, too. Salesforce.com’s Web CRM application includes advanced features for campaign and contact management to let you create, run, and monitor more effective initiatives and then evaluate the results of all your campaigns, both online and offline. Powerful capabilities let you track leads, move them forward, and summarize campaign results.
  Customer relationship management is also about synchronizing sales and marketing for maximum synergy. Salesforce.com’s CRM application provides analytics for real-time evaluation of campaign results as well as tools to modify and fine-tune them accordingly. As natively Web CRM, the solution’s built-in connectivity ensures that messages and campaign advisories reach the sales department instantly. Plus, salesforce.com’s CRM application closes the loop by automating the hand-off of new leads so opportunities don’t fall through the cracks.
• The most popular Web CRM application for customer service and support. Customer service has multiple facets, and customer relationship management from salesforce.com covers them all. Our cloud-based CRM application makes your agents productive faster, routes cases more efficiently, and delivers the best, most accurate answers for quick resolutions. This approach ensures consistently high-quality service across all your channels: phone, email, or the Web. Salesforce.com’s CRM application helps keep your customers happy, boosts agent retention, and lets you consistently meet service-level agreements.
  You can quickly build a self-service portal where customers can easily find answers themselves—keeping satisfaction rates up while bringing your costs down. Our Web CRM application also lets you link up with customers on popular social networking sites. Plus, real-time dashboards and reports let you track agent productivity and key service metrics for continuous improvement.

Web CRM vs. Traditional CRM Applications

Web CRM, also known as cloud-computing–based customer relationship management, has rapidly overtaken on-premises CRM application software—and for good reasons:

• Web CRM delivers value fast. With salesforce.com’s Web CRM application, there are no huge capital outlays or ongoing IT maintenance costs to contend with: nothing to stand in the way of rapid ROI.
• Web CRM implements quickly. You can deploy customer relationship management from salesforce.com in less than 30 days. That’s in stark contrast to the 12 months or longer required by outdated, on-premises CRM software applications.
• Web CRM is easier to customize. For customer relationship management to contribute real value, it has to work the way you do. That’s why salesforce.com’s cloud-computing CRM application is designed for easy customization. Business users can adapt it to their needs in minutes, with point-and-click ease—instead of having to ask IT to write code and then wait until busy developers can get around to implementing it.
• Web CRM scales quickly and without limits. With its Web-based, multitenant architecture, salesforce.com’s CRM application easily scales to any number of users. It’s an approach to customer relationship management that makes expanding your solution uniquely fast and affordable.
• Web CRM upgrades are headache-free. Another advantage of cloud-based CRM applications: the end of painful, drawn-out upgrades. With Web CRM from salesforce.com, new releases are handled at our end: you get them instantaneously, with all your previous customizations automatically carried forward. Just as with upgrades to Web-based email or social networking sites, all your information is preserved and everything works immediately.