Bella Pictures Achieves a 400 Percent Increase in Sales over Four Months with Salesforce CRM

"In our line of work, there is a lot of handholding, and it is not unusual to have more than one hundred touch points with a customer. Salesforce CRM has been very easy to customize to our specific business requirements and has helped us be incredibly responsive to our customers' varied needs. In our first four months with Salesforce CRM, we charted a 400 percent increase in monthly sales."


— Bella Pictures

Challenge

  • Desired an effective CRM solution to boost company growth
  • Sought competitive edge and highly personalized service to differentiate company
  • Needed easy accessibility for mobile workforce and virtual offices
  • Wanted to avoid lengthy, costly CRM implementation

Solution

  • Selected Salesforce CRM Enterprise Edition over Siebel, Microsoft, and Onyx
  • Quickly and easily rolled out to virtual offices nationwide
  • Easy access, tracking, and sharing of real-time customer information from any location
  • Adapting Salesforce CRM for talent recruitment and management solution

Results

  • 400 percent increase in sales over four months
  • Workflow triggers better alert company to milestones in customer process
  • Customized tools improve customer responsiveness
  • Low total cost of ownership
  • Document library provides better management of price lists and the like

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