Marketing Automation in a Class by Itself

The powerful capabilities within Salesforce CRM maximise the efficiency of the entirety of your online and offline marketing mix, at a level that on-premise marketing automation software simply cannot contest. The use of salesforce.com marketing software as a service generates demand, enables you to manage and qualify leads, create new sales opportunities, ensure data quality, and analyse campaign results.

Marketing CRM for Better Customer Relationships

Salesforce.com alone offers a marketing CRM solution that meets the needs of businesses from small enterprises to large international organisations. Our marketing software as a service provides your team with a complete consumer view, combined with sales and customer support, in real time. Its marketing automation gives you unmatched insight into which operations are performing and why, and the type of leads you're pulling in.

Today's marketing CRM-driven strategies, marketing plans and programmes include a progressively more diverse mix of online and offline campaigns. True marketing automation requires the ability to track all these actions, and the sales they create, using a single system that is incorporated with all your communication touch points. This is exactly what you get with marketing software as a service from salesforce.com, in contrast with antiquated marketing software and applications. You can track, manage, analyse and fine-tune your email campaigns, telemarketing, search engine marketing and more, from within the Salesforce CRM marketing software as a service solution.

• Campaign Management. Marketing software as a service from salesforce.com endows you with a central hub from which to effectively plan and manage all your marketing campaigns, your expenditure, and analyse performance and results.
• Email Marketing. Our marketing software as a service features all the marketing CRM tools you need to plan, execute, and track high-impact email marketing campaigns targeted at prospects and customers.
• Auto-Response Email. Salesforce.com marketing software as a service comes with auto-response email capabilities, ensuring that personalised replies to customer inquiries go out instantly and automatically.
• Search Marketing. Salesforce CRM for Google AdWords is marketing software as a service that lets you produce, manage and measure search engine marketing campaigns directly from within salesforce.com.

Accomplish unprecedented marketing automation with salesforce.com marketing software as a service: its powerful marketing CRM features enable you to plan and execute more effective campaigns to consistently generate leads of high quality.

• Market Segmentation. Salesforce.com marketing software as a service can be used to create target-specific campaigns by dividing your audience based on demographic or product-interest attributes. Specific messages and offers can then be sent out to each sector. Wizards built into our marketing software as a service lets you easily add contacts and leads to lists, from right within campaigns.
• Campaign Analysis. Unlike incomplete, piecemeal marketing automation tools, salesforce.com marketing software as a service enables you to track, analyse, and optimise multiple campaigns such as trade shows, direct mail, advertising, and other promotions. Thus, you are able to achieve the key marketing CRM objective of focusing all your efforts on the most effective campaigns.
• Revenue Tracking. Marketing software as a service from salesforce.com allows you to easily spot marketing activities generating the most sales revenue, by directly linking all sales revenue back to the original campaign source. Campaign managers can then calculate detailed analytics and track revenue and measure campaign success.
• Express Follow-Ups. Yet another instance of true marketing automation: our marketing software as a service permits you to determine which prospects require follow-up contact after a campaign, and easily define the appropriate actions.
• List Management. Use the capabilities inside salesforce.com's marketing software as a service to simply export campaign lists in numerous data formats, so as to seamlessly hand-off to direct mail houses and partner agencies. Our marketing automation solution may also be utilised to create targeted, effective marketing campaigns with list management tools for segmenting, exporting, and analysing possible sales opportunities.
• Multi-channel Programs. Nurture prospects and generate demand for your sales organisation with multi-channel marketing programs managed in salesforce.com's marketing software as a service. Implement search marketing, email marketing and direct mail campaigns. Create pages on your website to capture new prospects in our marketing software as a service. Finally, automatically track campaign metrics such as clicks, responses, leads, deals, and revenue; with Salesforce, you can shift your marketing CRM into high gear.
• Measure Your Revenue Impact. Another revolutionary innovation in marketing automation from salesforce.com marketing software as a service: generate, manage, and report on leads and sales within a closed-loop system that integrates sales and marketing. CRM initiatives get an immense boost from real-time analytics that calculate campaign results to justify spend. Business users can gain the rapid insight they need, by using our marketing software as a service to quickly create their own reports and dashboards. Our marketing automation solution provides both packaged and customisable reports, charts and graphs to deliver a complete overview of the business.
• Win-Loss Analysis. With the predictive analytic tools offered by Saleforce's marketing software as a service, remain on top of past, recent and future competitive trends and identify the key issues that are costing you deals. Use this data to prioritise product enhancements and target your marketing CRM strategies to overcome objections.
• Demographics. Gain in-depth insight into this vital component of any marketing CRM initiative with marketing software as a service from salesforce.com. With marketing automation features you can identify customers and prospective clients by key demographics and spot changes in their behaviour. Salesforce.com's marketing software as a service allows you to separate purchase trends by industry, size, geographical region and more.